Wed, 28 May 2008
Two Radio DJs, each from a different part of the country and having traveled a different career path, describe the trends which are forcing commercial radio to change from what it once was into what it is yet to become.
Kelly Lockhart (website) started his DJ career in Key Largo Florida, when fresh out of the military and has worked at radio stations in Atlanta, Tallahassee and Chattanooga. He is a feature writer for The Chattanooga Pulse newspaper, is an award-winning advertising copywriter, is the lead guitarist for the popular 70’s style rock band Moccasin Bend, and for two decades worked in radio and television both on the air and behind the scenes.
Shannon Presley (website) is currently an on-air personality and webmaster for the #1 radio station in south central Kentucky: The Beaver--WBVR. She is also a member of the Society for Creative Anachronism, is a Board Member for the Glasgow Highland Games, and helps with 18th century events at Mansker's Station.
Kelly talks about the downside of voice tracking and worries that traditional radio is dying. Satellite radio, he says, will have its day in the sun but podcasting will replace them both. This final dominance of podcasting will come when podcasts become commonly available in cars, because the drive time commute is the key. He does emphasize that radio can save itself if it does the right thing. This is the thing that Oprah and Howard Stern both do.
Shannon is less worried about radio's future. She does not see satellite radio as a threat to ground-based radio because ground-based is local and gives listeners a local connection to things like bad weather. She also describes the good side of voice tracking; and even insists that people do like to hear some local commercials because that lets them know about concerts and special events, as well as sales and bargains.
Hosted by Stephen Euin Cobb, this is the May 28, 2008 episode of The Future And You. [Running time: 68 minutes]
Shannon also talks about topics unrelated to radio such as: digital photography, PDAs, historical research for reenactments of frontier life, shopping on eBay, advancements in the medical field such as diabetes, identity theft, the government overstepping people's rights, and recalls when owning a VIC-20 computer made you Hot Snot.